Communicating Strategically to Win Support

Social scientists have an increasing understanding of what types of communication effectively change the ways people think and behave. This article from Stanford Social Innovation Review describes five strategies for improving how social service programs communicate about their work, and tips for applying each approach. RHY providers can use these strategies with young people, prospective partners, volunteers and donors to grow stakeholder support. Read the article.

Link: https://ssir.org/articles/entry/the_science_of_what_makes_people_care#